The collection
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Vintage Tee
Regular price $39.99Regular price -
Garment-Dyed Logo Tee
Regular price $48.00Regular price -
Heavyweight Crewneck
Regular price $85.00Regular price -
Heavyweight Hoodie
Regular price $89.00Regular price -
Garment-Dyed Logo Tee – Dark
Regular price $48.00Regular price -
Eagle Emblem Hoodie
Regular price $89.00Regular price -
Eagle Emblem Hoodie – Light
Regular price $89.00Regular price
Our story
From a Roman market to your wardrobe
In 1921 the Mercati Generali opened in Rome: a great marketplace where people traded honestly and took pride in their work. My grandfather, Antonio Traniello, grew produce on his farm and sold it there, keeping his word on every crate. Mercati Generali carries his example forward, in pieces made to last and worn with pride.