The collection

Our story

From a Roman market to your wardrobe

In 1921 the Mercati Generali opened in Rome: a great marketplace where people traded honestly and took pride in their work. My grandfather, Antonio Traniello, grew produce on his farm and sold it there, keeping his word on every crate. Mercati Generali carries his example forward, in pieces made to last and worn with pride.

Read our story
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