Cookie

Cookie policy

Our Cookie Policy is intended to describe the types of cookies used by the website www.MercatiGenerali.com (hereinafter “Site”), the purposes of the installed cookies, and the ways in which the User can select or deselect the cookies present on the Site and which benefit from the services offered.

We use cookies to make our Site easier and more intuitive. The data collected through cookies are used to make the browsing experience more pleasant and more efficient in the future.

  1. WHAT ARE COOKIES

Cookies are small text strings that the applications visited by the User send to their terminal (usually the browser), where they are stored to be then retransmitted to the same applications upon the next visit by the same User.

The term "cookie" refers to both the cookies themselves and all similar technologies.

Cookies are used to access online services more quickly and to improve the User's navigation through session monitoring, the storage of User information, faster loading of content, etc.

  1. TYPES OF COOKIES

Cookies can be:

First-party cookies: these are proprietary cookies used by the Site in order to allow the User to browse more efficiently and/or to monitor the actions performed by the same;

 

Third-party cookies: these are cookies set by a site other than the one currently being visited in order to allow the User to browse more efficiently and/or to monitor the actions performed by the same.

Furthermore, there are different types of cookies:

  • Technical and Analytical Cookies: these are cookies related to activities strictly necessary for the operation and provision of the service (e.g., session cookies for login), cookies related to preference saving and optimization activities (e.g., cookies for saving the shopping cart or language/currency choices, etc.), and analytical cookies for collecting information in an anonymous and aggregated form. Technical cookies include:

- Session or Browsing Cookies: these are used to keep track of the User's online activity. They guarantee normal navigation and use of the Site, allowing, for example, faster browsing, making a purchase, or authenticating to access restricted areas, and are effectively necessary for its correct functioning;

- Functional Cookies: these allow the User to browse according to a series of selected criteria (for example, language, products selected for purchase, etc.) in order to improve the service provided to them;

- Analytical Cookies: used to collect information on the use of the Site. The Data Controller uses this information for statistical analysis, to improve the Site and simplify its use, as well as to monitor its correct functioning. This type of cookie collects information in an anonymous form about Users' activity on the Site and how they arrived at the Site and the pages visited. Cookies of this category are sent from the Site itself or from third-party domains. Analytical cookies can be:

+ First-party Analytical Cookies: assimilated for regulatory purposes to technical cookies if used directly by the Site's Data Controller without profiling the User, but only to collect information, in an aggregated and anonymous form, on the number of Users and how they visit the Site for statistical purposes and to improve the Site's performance;

+ Third-party Analytical Cookies: these are made available by third parties and are assimilated to technical cookies if the third parties do not profile the User using tools suitable for reducing the identifying power of cookies (for example, by masking significant portions of the IP address) and without cross-referencing the information collected with other data they already possess.

For technical cookies, only the issuance of the Cookie Policy is required without the need to request consent. Disabling or deleting them, by accessing your browser's functions, could compromise optimal navigation on this Site.

  • Profiling Cookies: these are used to monitor the User's web browsing and create a profile of their habits:
  1. First-party profiling cookies: installed by the Data Controller to create profiles related to the User in order to send advertising messages in line with the preferences expressed during web browsing. Given their particular invasiveness in the private sphere of users, the applicable legislation requires that the User, after receiving adequate information on their use, must express their consent;
  2. Third-party profiling cookies: used by third parties who access the information in clear text, therefore not in an anonymous and aggregated mode, and cross-reference it with other data already in their possession. The Site does not have direct control over individual third-party cookies. The User is therefore invited to check the cookie policy on the third party's website.

The use of these cookies requires the acquisition of the User's prior consent.

  1. INSTALLED COOKIES

The cookies present on this Site are:

  • technical and analytical cookies necessary for the operation of the Site, for aggregated statistical analysis, to improve and simplify the use of the Site, and to save browsing preferences and optimize the User's browsing experience;
  • third-party cookies that may perform profiling and tracking of the User even without the knowledge of the Data Controller. For more information, it is advisable to carefully consult the privacy policies of the individual services listed below.

Below is the list of third-party cookies present on this Site:

  • Facebook sharing

Facebook uses cookies to offer the User sharing and “like” functionality on their wall. Provided by Facebook, Inc.

For more information, consult the page: https://www.facebook.com/about/privacy

  • Facebook login

Facebook uses cookies to give Users the possibility to register using their Facebook account. Provided by Facebook, Inc.

For more information, consult the page: https://www.facebook.com/about/privacy

  • Facebook Custom Audience

Facebook Custom Audience is a Remarketing and Behavioral Targeting service provided by Facebook, Inc. that connects the activity of this Site with the Facebook advertising network.

For more information, consult the page: https://www.facebook.com/about/privacy

  • Facebook Remarketing

Facebook Remarketing is a Remarketing and Behavioral Targeting service provided by Facebook, Inc. that connects the activity of this Site with the Facebook advertising network.

For more information, consult the page: https://www.facebook.com/about/privacy

  1. DURATION OF COOKIES

Cookies have a duration dictated by the expiration date or by a specific action such as closing the browser, set at the time of installation. Cookies can be:

  • temporary or session cookies: these are used to store temporary information, allow actions performed during a specific session to be linked, and are removed from the computer when the browser is closed;
  • persistent cookies: these are used to store information, for example, the login name and password, so as to avoid the User having to type them again every time they visit a specific site. These remain stored on the computer even after closing the browser.

The User's right to change the choices made at any time remains unaffected.

  1. EXPRESSION OF CONSENT

For cookies that require consent, upon the first visit to the Site, the User automatically sees a banner containing both the link to this complete policy and the request for consent to the use of cookies.

It is possible to change or revoke your consent at any time.

  1. HOW TO DISABLE COOKIES

The User can manage preferences related to cookies directly within their browser and prevent third parties from installing cookies.

Through browser preferences, it is also possible to delete cookies installed in the past, including the cookie in which consent for the installation of cookies by this Site may have been saved. By disabling all cookies, the operation of this Site could be compromised.

The User can find information and exercise their right to object to cookie tracking in their browser at the following addresses:

  • Internet Explorer: http://windows.microsoft.com/internet-explorer/delete-manage-cookies
  • Google Chrome: https://support.google.com/chrome/answer/95647
  • Mozilla Firefox: https://support.mozilla.org/kb/enable-and-disable-cookies-website-preferences
  • Opera: https://www.opera.com/help/tutorials/security/privacy/
  • Apple Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471

Furthermore, you can proceed to delete cookies by requesting an opt-out directly from the third parties or through the site http://www.youronlinechoices.com/, where you can manage the tracking preferences of most advertising tools.

To change settings related to Flash cookies, you can click on the following link: https://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html.

  1. USER RIGHTS

Users may exercise certain rights with reference to the Data processed by the Data Controller. In particular, the User has the right to:

  • revoke consent at any time;
  • object to the processing of their Data;
  • access their Data;
  • verify and request rectification;
  • obtain the restriction of processing;
  • obtain the deletion or removal of their Personal Data;
  • receive their Data or have it transferred to another controller;
  • lodge a complaint with the personal data protection supervisory authority and/or take legal action.

To exercise their rights, Users can address a request to the contact details of the Data Controller indicated in this document. Requests are made free of charge and processed by the Data Controller as soon as possible, in any case within 30 days.

To exercise these rights, write to Mercati Generali™

Last update: 29/10/2019